AT&T Starts Selling G.Fast Connectivity Outside of Its Footprint


AT&T this week made an interesting announcement: it has started selling apartment building and other MDU (multiple dwelling unit) landlords access to G.Fast technology that can help them deliver broadband over existing coaxial cables or copper. According to an AT&T press release, the company will soon be selling G.Fast technology in 22 markets, all of them outside of AT&T's existing 22-state broadband footprint.

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According to the announcement, AT&T's now offering G.Fast technology to MDUs in Boston, Denver, Minneapolis, New York City, Philadelphia, Phoenix, Seattle and Tampa.

After that, the company says it will offer the option to 14 additional markets including Albany, Washington DC, Omaha, Portland, and Cincinnati.

How does this work? AT&T's using the wiring that exists in most of these properties as the backbone of the effort, then connecting its G.Fast-enabled wiring to either its own fiber, or another local ISP's network. In instances where AT&T's providing connectivity all the way through the company tells Ars Technica it will charge $40 for 50Mbps download speeds, $60 for 100Mbps, and $80 for 500Mbps,

“We’re tapping into the existing internet infrastructure in some multifamily properties to bring ultra-fast internet in less time and with less disruption than replacing the network with fiber,” AT&T says in the release.

“While fiber to the unit remains the best broadband solution for most properties where possible, G.fast and fixed millimeter-wave provide connectivity to properties that aren’t able to support fiber. AT&T is committed to providing apartments and condos with connectivity across the nation, and innovations such as G.fast are helping us to do that.”

G.Fast historically uses vectoring to reduce the cross-talk interference that traditionally plagues copper lines, helping companies reduce line noise and boost DSL speeds over short distances. Several ISPs, including AT&T, have been experimenting with G.Fast as a way to bring higher-speeds inexpensively to MDUs. AT&T's hoping to leap-frog ISPs outside of its traditional service area with a bet that may or may not wind up being lucrative. Not all ISPs are bullish on G.Fast; Verizon recently stated they'd be ignoring the technology and would continue focusing largely on fiber.

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